March 16 2009

Where Does Internet Lingo Go To Die?

I was talking to a friend of mine and he mentioned how he was still friends with his ex but “she’s not in my top 8 or anything.” Top 8? That sounds familiar.  Top Chef? No. Top Model? No, it’s not a TV show. It’s a pop culture reference, an ironic pop culture reference. “Top 8.” Hmmm. Oh that’s right… being in some one’s top 8. It’s old Myspace lingo. Remember Myspace, that ancient social network monster?

For those who were never “cool” enough to be a part of the optional site (unlike the socially mandatory Facebook), or you who skipped the heavily spammed and widegitized mess all together; “Top 8″ were the profiles that were linked directly from your site to a chosen 8 friends. (There were originally 8 spaces, which switched to other larger amounts.)

Top 8 was something that made or broke friendships. There were countless parodies on the gravity of putting someone in or taking someone out of a Top 8 slot. It was the equivalent of earning street cred, digitally. In fact, who and what was in your top 8 defined who you were.

But now “Top 8″ and “Myspace Me” are things of the past. They’ve been put in a metaphorical shoe box and filled away into a dark closet. We’ve traded “Top 8″ for links on LinkedIn, or  a more strange notion of digital “friending” on Facebook or a even more disturbing term of “following” someone (via Twitter). At least Top 8 was something unique to the site, not adding a new meaning to an existing word.

But only 4 years ago, Top 8 slots were a prize to win on celebrity myspace pages. Top 8 slots were something to fight, bite, cry and vie for. Now, it’s an ironic term to refer to an ancient notion only left for the digital savvy to say, to be, well, savvy.

And while everything has a shelf-life, some catch phrases make a reappearance. And when they do, it says something great and nostalgic about their birth place. But how exactly do they die? Born online, die online and buried in an ironic cemetery, then?

Could the “ironic” and “vintage” usage of a site’s lingo mean it’s old and buried and no longer relevant and current? And in this day, age and digital space, once you lose current status, what’s left?

Image sources: Mtoz’s Flickr, Mynicespace.com, Photobucket,

March 16 2009

Quick Pick: Kutiman’s YouTube Funk Mashup

And let’s face it, this video couldn’t have happened without the Internet. Not to mention, when people discuss that musicianship is dead, you have to reevaluate what musicianship is.  (Afterall, what would you call this?)

I love the Internet and I love good music. This is just a jam-fest and a half presented in an interesting manner. This video harnesses the power of the Internet for good! The creator goes by the name of Kutiman and he is all about funk and YouTube visuals. (There is a whole slew of Kutiman’s Youtube Mashups on Thru You.

via Gizmodo via Thru-You

March 16 2009

Chatham Singers Make Classic and Sexy Blues

The Chatham Singers – Juju Claudius (Damaged Goods)

With a classic blues (slightly rock) style including a harmonica on some tracks, this 4 piece UK band mixes the Raveonettes male/femae vocals with the grit and grime of The Black Keys’ inspired blues rock. The collection of power grooves and slightly distorted vocals can transport a listener to a different time and place from present day England, from which The Chatham Singers were born. I am transported into Black Snake Moan except Christina Ricci is dancing to this.

It has a sex appeal either from the “moaning”-like vocals or the sultry groove of the drums and harmonica (as in the track “Son Of Art”). The lyrics even are suggestive by saying “I’m gonna paint you, every little part of you.” With a range of moody blues to country fried blues with “The True Story of…” to a more uptempo beat that reflects a similar mood and feel as “A Man of Constant Sorrow” (from the film, O Brother Where Art Thou).

“Queen Bee” is a total chick song, which is rare to hear in today’s blues-inspired indie genre. Another favorite is “The Right Mistake”. The chorus is “I made the right mistake by not marrying you.” It’s both sexy and powerful. It’s an anti-romance song but still embodies classic blues. I guess that’s’ what I like about them. They really stay true to the blues, but they still make each track modern without becoming gimmicky.

What’s going on in the UK? Is there something in their water that is bringing out the music in a true and homage respectifully way? (See: Heavy – Great Vengeance and Furious Fire)

C+

Track Listing:

  1. All Who Cheated and Lied
  2. Juju Claudius
  3. An Image of You
  4. Upside Mine
  5. The Son Of Art
  6. The True Story of Elizabeth Sargent
  7. Queen Bee
  8. Evil Thing
  9. Angel Of Death
  10. Demolition Man
  11. The Right Mistake
  12. The Good Times
  13. Bring Me Water
  14. Baby What’s Wrong

Image source: Raucousshop.co.uk

    March 13 2009

    Clutter is a Killer

    When speaking about clutter, I am not talking about my dorm room (cause God knows that’s clutter-filled), but rather online advertising.

    So examples of online advertising…hmm… Take a look at this site. Okay, imagine the best web page you’ve ever seen. The site is easily digestible; things are clean and easy to find. So, now imagine a bad site. It’s clutter. Clutter is the killer.

    Apparently, brands have been upping their online ad sizes and big ad opportunities. I can’t say I am entirely surprised. Do you remember when Myspace home page wraps were a big deal? (No? Well, that’s when Myspace was popular). Anyways, publishers are breaking the “rule” “suggestion” of small is the new big.

    Members of the Online Publishers Association have decided that bigger is better in their quest for brand-advertising dollars… “We are giving the agency community a lot more real estate on our pages,” said Martin Nisenholtz, senior VP-digital operations at The New York Times. “Design clutter has affected the web, particularly in the advertising space, and it needs to be cleaned up.”

    The thing about making ads big, is they cost more. Sure, if I was an advertiser, it’s a no-brainer that, depending on the objective, a big ad would be more effective. Not only do big ads separate an advertisement from a simple banners, boring placements, and/or clutter causing ads, they demand attention, sometime even away from the content on the page.

    So the catch? There are fewer placements. And big ads need bigger bucks. In 2009, online display advertising has grown to 8.27% billion dollars. Basically, keep it clean and get the goods.

    Source:  AdAge
    Image Source: MisteryMoor’s Flickr

    March 12 2009

    Why PR?

    I’ll tell you why. If you checked out my bio page, then you already know that I am a PR major. I chose public relations as my path and as a career. But since studying it in school, I became discouraged that maybe PR wasn’t really what I wanted to do. So I went out on my own to find exactly what I wanted to do in a field that could really be morphed and moved into any industry.

    From there, I found digital PR and have been as happy as a clam since then. But since reading Seth Godin’s blog post “The difference between PR and publicity,” I put some more thought behind why I chose PR and why I stuck with it.

    Think about it, when you are 18, you have to choose a school and soon after choose a major. And you don’t really get the full picture of what this major entails until the 3rd or 4th class. And all these lessons are being taught along side of the life lessons involving moving away from home, being independent, and all of that other coming of age stuff. I know, l know, life’s soo hard, blah blah blah.

    Basically, PR from my basic pre-college understanding of it four years ago was building a story of someone or something, being able to mold something out of nothing, making something worthy of true attention all through communicating through various mediums and connecting to people that otherwise would be disconnected. That is what I thought it was. I thought it was both protecting and promoting reputations through communications.

    Now, in retrospect, it’s obvious that digital PR was my end game, but at the time I just became frustrated. Class after class, we wrote fictional press releases and backgrounders in a systematic way.  Some stories were told, but those stories have been told.

    Godin’s post differentiates between publicity and PR and sometimes that line is blurred without a second thought. In class, publicity was what I learned, in my internships and general interests, stories and PR is what I yearned and ultimately learned.

    Twitter, especially in its stage as being mainstreamingly new, is reverting PR professionals back to being publicity hungry. Creating company Twitter accounts that just spews out links is annoying and wrong. Twitter can be a great storytelling tool. Except, each page is 140 characters long. As a heads up, I have a feeling I’m going to be ranting and raving on Twitter a lot more in the near future, so brace yourselves.

    Image Source: Druss101’s Flickr

    Opinions expressed on this blog are purely and personally those of myself, Sara Knee.
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