May 3 2009

Food2: Something to Sink My 20-Something Teeth In?

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The Food Network has a new plan to target the young 20 something’s. As a foodie by family association, I was intrigued about how they would go about targeting someone like me.

They are doing it by Food2.com. (Warning: full of food puns) And I have to ask: is this what they think is appetizing for us? I’m a fan of the Food Network programming. In fact, I’m a fan of programming about food on other channels too, such as Top Chef.

But Food2 looks like it’s a mix of Nickelodeon and some nonspecific blog. They think bright colors, flash and videos is what will keep us coming back or staying longer than the average 56 seconds. I don’t think so. That’s what keeps children around. If they really are targeting the 25 year olds, then they aren’t taking into consideration of what 25 year olds are looking for.

With growing demands on our attention and our time, entertainment on a sub site is usually not what we are looking for. We are searching for information. For Food2 and any other potential sites targeting the same audience with the same technique, it’s time to think about what will get us there.

For me, as a potential foodie (just wait until I get a kitchen in a few short weeks), here are a few reasons why I would visit Food2:

- Recipes

- Google search results

- Drinking games (yes, some of us never grow up)

- Cocktail party ideas for my generation

Things I won’t be visiting for:

- Videos

o I’ve got Hulu, I’ve got cable, I don’t need to follow any more television shows

- Read the blogs

o I’m going to assume that the recipes in the blogs will pop up in their recipe section.

o Once again, I’ll only visit if Google takes me there

Overall, I just feel like the impression of my generation is that we really just spend our time on the Internet, looking at junk, starting memes, and overall not being productive

I’ll have you know, that sure I like to be entertained, but I also like to be functional and relevant. Food can become relevant (Top Chef), but as of now, Food2 and Food Network is hardly cultural relevant, it’s punch line right now.

JIM GAFFIGAN ON FOOD AND THE FOOD NETWORK – watch more recipes and videos

Image Source:Food2.com

April 17 2009

Product Placement… Done right?

So Chuck is one  of those television shows I watch. And on Monday, they had an episode that had an obvious but still semi-fitting product placement as seen below.

Those characters stayed in character. Big Mike is known for loving food. Morgan is known  for being a goofball and cheesy in a lot of his delivery. When Heroes made a product placement drop last season for Verizon, it didn’t blend.

So televised product placement…

In my opinion, if product placement goes unnoticed, then it is unsuccessful. Product placement almost every time receives an eye-roll. But Subway’s placement was successful, it was uninterruptive, yet noticeable and the eye-roll was a slightly smaller eye-roll.

Advertisers take note. Bad product placement gives the company a bad note. Since we are trained to spot an advertising effort from a mile away, product placement will never go unnoticed. The best you can do is make it the least interruptive and somewhat transparent.

All in all, product placement isn’t dead yet.

April 13 2009

Basking in the Blue Glow

picture-7My lack of posting in the past week was due to a disconnect caused by a road trip to and from a week long vacation in Miami. During the 24 hour straight drive down to Miami, there wasn’t much to look at besides license plates, billboards and the repetitive white lines. During the night hours, I noticed that drivers and passengers’ faces were lit with a blue glow.

picture-8The blue glow was either from their iPods or their built-in or independent GPSes or the video screens on the back of seats or hanging from the roofs. It got me thinking, technology is not only everywhere, but welcomed into spaces, such as cars, where at first thoughts, would be a unnecessary addition.

Basically, SCREENS ARE EVERYWHERE. If they aren’t everywhere yet, they will be.

Now while television/movie screens in vans aren’t new (I believe they became almost common place in the early 2000’s), GPS screens are. As a user of a tab-browser and an automatic multi-tasker like so many of the X, Y and Z gens are becoming, maybe adding screens in cars was only a matter of time and is really less dangerous now than if implemented without the expectations of multi-tasking in other settings.

My face was lit with the blue glow back in the ’90s. When it was bed time and lights were out, I turned on my GameBoy to play a few more levels of Tetris or Pokemon Red. But all these devices I’ve listed so far are portable.

But the blue glow is making its way in other places that are unexpected such as the Kindle, potentially replacing the future of book shelves (and as of now, I don’t see it happening in the next decade). Or how about Verizon Hub? You may have seen the commercials where a parent communicates with their child or a husband gives his wife an alternate traffic route all from their kitchens? Verizon is calling it “The Home Phone Reinvented.”

verizon-hub-gossip-girl-6jpgThe Blue Glow in your home is taking on a new place. Instead of broadcasting from your TV, or radiating from your cell phone, or pulsating from the home or mobile computer, it’s planted right there on your kitchen counter top. While I might not be their target audience, (due to not having a place to live after graduation yet) I want one. I think it’s cool. And I have to say Verizon made me think it’s cool. The Hub was actually shown on Gossip Girl, one of my favorite teen drama shows just 2 weeks ago.

So overall a few things I’ve realized about this glow:

Don’t count out the telecommunication field. They are doing some pretty exciting stuff. Things that I would love to work on.

Are the implementation of screens for entertainment, communication, and/or another purpose? Or does it not matter anymore? Like most successful tools of the web, will screen technologies, whether it’s touch or otherwise, be left up to the consumer?

Is portability possibly taking a back seat? The Hub, from what I gathered, is put as a pretty much stationary dock. Now while it looked like most communications were moving to be portable and small, maybe there is a small and slow reversal?

Where will the next source of the blue glow come from and why? Looking at the Hub, I can’t say where the next screen will pop up. If there is a purpose, a screen will be there eventually.

Image Sources:mdumlao98’s Flickr, Colourful Life 別”再”叫我阿姐 , 叫我Teresa’s Flickr, Engadgent/a>

March 28 2009

A Real Name Behind Real Blasty

Kyle Andrews – Real Blasty (Elephant Lady)

I won’t lie; everything about this album screams “hate me!” First of all, I’m not a fan of artists that go by their real name, especially when his or her name is already boring to begin with. And the sound: synthesized pop with extremely melodramatic lyrics? Sound good to you? NO. But, but actually listening to the album, Andrews created something worth attention.

The album opens up with “Sushi.” He yearns for love and it’s unclear if it’s reciprocated. The vocals and lyrical content may come off as whiney at some points and too processed at others. It’s the mix of these extremes that made me listen to the album a 3rd and 4th time.

No one can say the tracks are the same. The track order is perfectly organized to accommodate all of the various sounds. Andrews appears to cover the pop-ification of today’s mainstream rock with some electronic help. One of two of the tracks reminds me of Moby and Radiohead combined making pop music, others remind me of Maroon 5 & other VH1 “boy bands”.

It’s not for everyone. But if you are a lover of pop music and variances on the pop genre, then give this Chicago soloist a try.

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Track Listing:

1.       Sushi
2.       Naked in NYC
3.       Polar Bear
4.       Call and Fade
5.       Tennessee Torture Dream
6.       Put Your Hands Up
7.       A Constant Wavering Between The Real and The Abstract
8.       Blow It Out
9.       Take It To Heart
10.   I Wanted To Paint A Rainbow
11.   Cut and Paste
12.   Bus

Image Source: Amazon

March 27 2009

Antler Lighting!

While I am preparing myself for graduation in a few short months, I am also looking at where and what I want my new life to be. So, in whatever city I end up and no matter how small the apartment may be, I want antlers.

That’s right, an antler chandelier! Now, while this one costs $2,875, I still love the idea.

I’ve always hated florescent lighting, and this is a fun way to replace a boring, overly bright overhead fixture with something that could compliment  the mixed-matched furnishings of a first time home-owner and make it homey and fun.

The best thing about this Jason Miller design, is that it comes in different colors, such as Rain Tree Green, Delphinium or Harvest. The worst thing about these colorful antlers is the price. Chances are I won’t be a proud owner of any sort of antler chandelier anytime soon, but hopefully I’ll find a more cost effective creative answer to cheap apartment lighting.

Velocity Art and Design via Design-Milk
Opinions expressed on this blog are purely and personally those of myself, Sara Knee.
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