I’m a Gen-Yer. And although I love it, I don’t always love the advertisements geared to me. Think about it. Advertising and messaging all pushes us to buy the non-estentials.
Since this is my first year living on my own in a real apartment, where I have to use cash instead of a student I.D. to buy food. My wants and needs are changing. Just a few months ago, it was clothes shopping all the way, now it’s grocery shopping. And I’m not the only one in this shift.
I now care about saving money some what. I care about what I buy. I care about what’s left in my bank account.
Now while I am among the 72% of those under 34 have printed or downloaded a coupon, money saving isn’t my primary reason on buying products. I have no problem spending the extra dollar or two to buy a brand I am familiar with. That’s right, in my world, brand loyalty comes first. In fact, the numbers are 37% of 18- to 29-year-olds buy based on brand.
While advertisers, marketers and PR are people are struggling to figure out how to see to my generation, I can tell you this… we buy household products too, and we aren’t all moms.
Stat sources: AdAge
Photo source:
Posted via web from saratara’s posterous
Back in 2007, when the iPhone debuted, everyone said that it would change every facet of the world. And now while it is changing some things like communication, commerce (in a way) and expectations; advertising mainly stayed untouched. (Yes, I recognize there are ads on the iPhone, but they mainly follow the same principles as online advertising.)
But low and behold, the iPhone is changing the ad space as we know it.
CBS Outdoor has partnered with Clusta, the digital creative agency, to develop a new advertising platform, launched yesterday, which connects a consumer’s iPhone to the display via WiFi or 3G.
By swiping in either direction on the iPhone’s touchscreen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour. (source)
That is cool! Granted, this technology and ad was premiered at the Media Playground conference in London and has not, as far as I know, been established for the general public; however the technology and possibilities are there.
Another thing about this new advertising opportunity is that it is left for the big dogs. When something new like this is available, only recognized companies and products get to play with it. (Whereas smaller companies like Zappos could dominate the early period of Twitter.) In this case, it was Converse, a Nike owned product, because pretty much everyone knows Converse and the classic Chuck Taylor style. It was also smart to sample this product with the iPhone interactivity because of the demographic that Nike and Converse already draws to. The youth/youthful that own an iPhone probably also own a pair or two of the classic shoe.
Either way, awesome idea. I wonder if Palm will be able to pull off daily life changing events.
Now, I can not say that I’ve joined the ranks as a super cook like the rest of my family (like dad and his kitchen, my brother and our bakery) just yet, but this website will sure help. Super Cook.com is a great way to get ideas to start cooking with ingredients already found in your kitchen.
As I type this, I am laying on my couch in a new apartment as I wait for the gas man to turn on our stove. So cooking, in general, is not an option. The unemployment also puts a damper on grocery shopping. This is where Super Cook comes in. For the site, you plug in what you have in your kitchen (for example: cereal, milk, bacon, and bread). Then it will spit out recipes you can make with those ingredients, and suggest other recipes requiring a missing item or two.
It’s a brilliant idea, except for one thing. The results are often unappetizing when you have such a short list of ingredients. I’m sure once I get a table to eat on, I’ll be more prone to cook more. Until then, it’s cereal and tuna salad all the way.
Image sources: SuperCook.com, ANVRecife’s Flickr.
I love the Internet. It’s a place that allows talent to shine, in some times pointless, but often entertaining ways. Below is a prime example of what video editing, music editing, pop culture consuming and a creative mind can achieve. See below
