Category: Thoughts
June 9 2009

New! Street Interactive Ads

Back in 2007, when the iPhone debuted, everyone said that it would change every facet of the world. And now while it is changing some things like communication, commerce (in a way) and expectations; advertising mainly stayed untouched. (Yes, I recognize there are ads on the iPhone, but they mainly follow the same principles as online advertising.)

But low and behold, the iPhone is changing the ad space as we know it.

CBS Outdoor has partnered with Clusta, the digital creative agency, to develop a new advertising platform, launched yesterday, which connects a consumer’s iPhone to the display via WiFi or 3G.

By swiping in either direction on the iPhone’s touchscreen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour. (source)

That is cool! Granted, this technology and ad was premiered at the Media Playground conference in London and has not, as far as I know, been established for the general public; however the technology and possibilities are there.

Another thing about this new advertising opportunity is that it is left for the big dogs. When something new like this is available, only recognized companies and products get to play with it. (Whereas smaller companies like Zappos could dominate the early period of Twitter.) In this case, it was Converse, a Nike owned product, because pretty much everyone knows Converse and the classic Chuck Taylor style. It was also smart to sample this product with the iPhone interactivity because of the demographic that Nike and Converse already draws to. The youth/youthful that own an iPhone probably also own a pair or two of the classic shoe.

Either way, awesome idea. I wonder if Palm will be able to pull off daily life changing events.

May 29 2009

Supercook!

picture-31Now, I can not say that I’ve joined the ranks as a super cook like the rest of my family (like dad and his kitchen, my brother and our bakery) just yet, but this website will sure help. Super Cook.com is a great way to get ideas to start cooking with ingredients already found in your kitchen.picture-2

As I type this, I am laying on my couch in a new apartment as I wait for the gas man to turn on our stove. So cooking, in general, is not an option. The unemployment also puts a damper on grocery shopping. This is where Super Cook comes in. For the site, you plug in what you have in your kitchen (for example: cereal, milk, bacon, and bread). Then it will spit out recipes you can make with those ingredients, and suggest other recipes requiring a missing item or two.

It’s a brilliant idea, except for one thing. The results are often unappetizing when you have such a short list of ingredients. I’m sure once I get a table to eat on, I’ll be more prone to cook more. Until then, it’s cereal and tuna salad all the way.

Image sources: SuperCook.com, ANVRecife’s Flickr.

May 3 2009

Food2: Something to Sink My 20-Something Teeth In?

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The Food Network has a new plan to target the young 20 something’s. As a foodie by family association, I was intrigued about how they would go about targeting someone like me.

They are doing it by Food2.com. (Warning: full of food puns) And I have to ask: is this what they think is appetizing for us? I’m a fan of the Food Network programming. In fact, I’m a fan of programming about food on other channels too, such as Top Chef.

But Food2 looks like it’s a mix of Nickelodeon and some nonspecific blog. They think bright colors, flash and videos is what will keep us coming back or staying longer than the average 56 seconds. I don’t think so. That’s what keeps children around. If they really are targeting the 25 year olds, then they aren’t taking into consideration of what 25 year olds are looking for.

With growing demands on our attention and our time, entertainment on a sub site is usually not what we are looking for. We are searching for information. For Food2 and any other potential sites targeting the same audience with the same technique, it’s time to think about what will get us there.

For me, as a potential foodie (just wait until I get a kitchen in a few short weeks), here are a few reasons why I would visit Food2:

- Recipes

- Google search results

- Drinking games (yes, some of us never grow up)

- Cocktail party ideas for my generation

Things I won’t be visiting for:

- Videos

o I’ve got Hulu, I’ve got cable, I don’t need to follow any more television shows

- Read the blogs

o I’m going to assume that the recipes in the blogs will pop up in their recipe section.

o Once again, I’ll only visit if Google takes me there

Overall, I just feel like the impression of my generation is that we really just spend our time on the Internet, looking at junk, starting memes, and overall not being productive

I’ll have you know, that sure I like to be entertained, but I also like to be functional and relevant. Food can become relevant (Top Chef), but as of now, Food2 and Food Network is hardly cultural relevant, it’s punch line right now.

JIM GAFFIGAN ON FOOD AND THE FOOD NETWORK – watch more recipes and videos

Image Source:Food2.com

April 17 2009

Product Placement… Done right?

So Chuck is one  of those television shows I watch. And on Monday, they had an episode that had an obvious but still semi-fitting product placement as seen below.

Those characters stayed in character. Big Mike is known for loving food. Morgan is known  for being a goofball and cheesy in a lot of his delivery. When Heroes made a product placement drop last season for Verizon, it didn’t blend.

So televised product placement…

In my opinion, if product placement goes unnoticed, then it is unsuccessful. Product placement almost every time receives an eye-roll. But Subway’s placement was successful, it was uninterruptive, yet noticeable and the eye-roll was a slightly smaller eye-roll.

Advertisers take note. Bad product placement gives the company a bad note. Since we are trained to spot an advertising effort from a mile away, product placement will never go unnoticed. The best you can do is make it the least interruptive and somewhat transparent.

All in all, product placement isn’t dead yet.

April 13 2009

Basking in the Blue Glow

picture-7My lack of posting in the past week was due to a disconnect caused by a road trip to and from a week long vacation in Miami. During the 24 hour straight drive down to Miami, there wasn’t much to look at besides license plates, billboards and the repetitive white lines. During the night hours, I noticed that drivers and passengers’ faces were lit with a blue glow.

picture-8The blue glow was either from their iPods or their built-in or independent GPSes or the video screens on the back of seats or hanging from the roofs. It got me thinking, technology is not only everywhere, but welcomed into spaces, such as cars, where at first thoughts, would be a unnecessary addition.

Basically, SCREENS ARE EVERYWHERE. If they aren’t everywhere yet, they will be.

Now while television/movie screens in vans aren’t new (I believe they became almost common place in the early 2000’s), GPS screens are. As a user of a tab-browser and an automatic multi-tasker like so many of the X, Y and Z gens are becoming, maybe adding screens in cars was only a matter of time and is really less dangerous now than if implemented without the expectations of multi-tasking in other settings.

My face was lit with the blue glow back in the ’90s. When it was bed time and lights were out, I turned on my GameBoy to play a few more levels of Tetris or Pokemon Red. But all these devices I’ve listed so far are portable.

But the blue glow is making its way in other places that are unexpected such as the Kindle, potentially replacing the future of book shelves (and as of now, I don’t see it happening in the next decade). Or how about Verizon Hub? You may have seen the commercials where a parent communicates with their child or a husband gives his wife an alternate traffic route all from their kitchens? Verizon is calling it “The Home Phone Reinvented.”

verizon-hub-gossip-girl-6jpgThe Blue Glow in your home is taking on a new place. Instead of broadcasting from your TV, or radiating from your cell phone, or pulsating from the home or mobile computer, it’s planted right there on your kitchen counter top. While I might not be their target audience, (due to not having a place to live after graduation yet) I want one. I think it’s cool. And I have to say Verizon made me think it’s cool. The Hub was actually shown on Gossip Girl, one of my favorite teen drama shows just 2 weeks ago.

So overall a few things I’ve realized about this glow:

Don’t count out the telecommunication field. They are doing some pretty exciting stuff. Things that I would love to work on.

Are the implementation of screens for entertainment, communication, and/or another purpose? Or does it not matter anymore? Like most successful tools of the web, will screen technologies, whether it’s touch or otherwise, be left up to the consumer?

Is portability possibly taking a back seat? The Hub, from what I gathered, is put as a pretty much stationary dock. Now while it looked like most communications were moving to be portable and small, maybe there is a small and slow reversal?

Where will the next source of the blue glow come from and why? Looking at the Hub, I can’t say where the next screen will pop up. If there is a purpose, a screen will be there eventually.

Image Sources:mdumlao98’s Flickr, Colourful Life 別”再”叫我阿姐 , 叫我Teresa’s Flickr, Engadgent/a>

Opinions expressed on this blog are purely and personally those of myself, Sara Knee.
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