Category: Things
February 23 2010

Social Engagement Etiquette

I remember when I first got on Facebook. The first thing you did was friend/find everyone you knew because Facebook was a privilege. You needed to (1) be accepted to college and (2) needed to have you college email address. It was a mad rush to show that you knew as many people as possible.

Facebook - Events_1266953866034But that was close to five years ago. Since then, I’ve done a few “friend purges” as Facebook became an integral part of my social interactions. The latest element of Facebook I recently depend on is Facebook events. Right before the latest Facebook redesign, I fell in love with the stalker-esque “Friends’ Events” feature.  And the redesign made it that much easier to see what events are happening and what I could possibly miss.

It also brings up events that “low priority friends” (the people who for some reason constantly miss the purging cuts) are going to that are interesting to you. The best part, and strangely, the most anti-social part is, you don’t have to acknowledge the Facebook friend at said event.

With Facebook events and learning about events you have not necessarily been invited to come more social etiquette. Things like, don’t go to a small gathering (i.e. has less than 100 attendees) unless the host has invited you; along with if it’s an event that you found out about through a friend with complicated history (e.g. estranged best friends, ex-boyfriends) don’t go alone, bring your own friends.

Within the past few months, I’ve never been more dependent on Facebook to fill any blanks in my busy schedule. And as I become more dependent on Facebook to tell me what’s happening in my friends, family and contacts’s lives, more of these social rules come to light. What rules have you been following?

August 10 2009

Augement… Augmented Reality

It could be that I don’t have an iPhone or that it just looks stupid at this stage, but I don’t get this augmented reality thing.

Augmented reality is a tool/trend that allows images to pop up that don’t exist and interact in real time. Augmented reality has found a home in rudimentary commercials and in iPhone app demos. If you haven’t checked it out, do so asap because this technology is cheap and will be available to the masses, resulting in people creating magic tricks, ecommerce gimmicks and hair mimics.

In my opinion, it isn’t ready for the mass market. It looks great for iPhone apps, but as far as using it to virtually try things on, becoming a virtual furry and even 3-D book animating, it’s just not there. With choppy graphics and the lack of customization, augmented reality has too many kinks to be worked out. And like every tool, there is a time and place to be used. Right now, there’s a rush to jump on this band wagon, but with patience, the evolution of augmented reality will either step up to the plate and create great products and ads, or it will create a few “fails” and then sputter out.

Image Source: Przemion’s Flickr

June 9 2009

New! Street Interactive Ads

Back in 2007, when the iPhone debuted, everyone said that it would change every facet of the world. And now while it is changing some things like communication, commerce (in a way) and expectations; advertising mainly stayed untouched. (Yes, I recognize there are ads on the iPhone, but they mainly follow the same principles as online advertising.)

But low and behold, the iPhone is changing the ad space as we know it.

CBS Outdoor has partnered with Clusta, the digital creative agency, to develop a new advertising platform, launched yesterday, which connects a consumer’s iPhone to the display via WiFi or 3G.

By swiping in either direction on the iPhone’s touchscreen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour. (source)

That is cool! Granted, this technology and ad was premiered at the Media Playground conference in London and has not, as far as I know, been established for the general public; however the technology and possibilities are there.

Another thing about this new advertising opportunity is that it is left for the big dogs. When something new like this is available, only recognized companies and products get to play with it. (Whereas smaller companies like Zappos could dominate the early period of Twitter.) In this case, it was Converse, a Nike owned product, because pretty much everyone knows Converse and the classic Chuck Taylor style. It was also smart to sample this product with the iPhone interactivity because of the demographic that Nike and Converse already draws to. The youth/youthful that own an iPhone probably also own a pair or two of the classic shoe.

Either way, awesome idea. I wonder if Palm will be able to pull off daily life changing events.

May 6 2009

Slap Chop Rap

I love the Internet. It’s a place that allows talent to shine, in some times pointless, but often entertaining ways. Below is a prime example of what video editing, music editing, pop culture consuming and a creative mind can achieve. See below

April 13 2009

Basking in the Blue Glow

picture-7My lack of posting in the past week was due to a disconnect caused by a road trip to and from a week long vacation in Miami. During the 24 hour straight drive down to Miami, there wasn’t much to look at besides license plates, billboards and the repetitive white lines. During the night hours, I noticed that drivers and passengers’ faces were lit with a blue glow.

picture-8The blue glow was either from their iPods or their built-in or independent GPSes or the video screens on the back of seats or hanging from the roofs. It got me thinking, technology is not only everywhere, but welcomed into spaces, such as cars, where at first thoughts, would be a unnecessary addition.

Basically, SCREENS ARE EVERYWHERE. If they aren’t everywhere yet, they will be.

Now while television/movie screens in vans aren’t new (I believe they became almost common place in the early 2000’s), GPS screens are. As a user of a tab-browser and an automatic multi-tasker like so many of the X, Y and Z gens are becoming, maybe adding screens in cars was only a matter of time and is really less dangerous now than if implemented without the expectations of multi-tasking in other settings.

My face was lit with the blue glow back in the ’90s. When it was bed time and lights were out, I turned on my GameBoy to play a few more levels of Tetris or Pokemon Red. But all these devices I’ve listed so far are portable.

But the blue glow is making its way in other places that are unexpected such as the Kindle, potentially replacing the future of book shelves (and as of now, I don’t see it happening in the next decade). Or how about Verizon Hub? You may have seen the commercials where a parent communicates with their child or a husband gives his wife an alternate traffic route all from their kitchens? Verizon is calling it “The Home Phone Reinvented.”

verizon-hub-gossip-girl-6jpgThe Blue Glow in your home is taking on a new place. Instead of broadcasting from your TV, or radiating from your cell phone, or pulsating from the home or mobile computer, it’s planted right there on your kitchen counter top. While I might not be their target audience, (due to not having a place to live after graduation yet) I want one. I think it’s cool. And I have to say Verizon made me think it’s cool. The Hub was actually shown on Gossip Girl, one of my favorite teen drama shows just 2 weeks ago.

So overall a few things I’ve realized about this glow:

Don’t count out the telecommunication field. They are doing some pretty exciting stuff. Things that I would love to work on.

Are the implementation of screens for entertainment, communication, and/or another purpose? Or does it not matter anymore? Like most successful tools of the web, will screen technologies, whether it’s touch or otherwise, be left up to the consumer?

Is portability possibly taking a back seat? The Hub, from what I gathered, is put as a pretty much stationary dock. Now while it looked like most communications were moving to be portable and small, maybe there is a small and slow reversal?

Where will the next source of the blue glow come from and why? Looking at the Hub, I can’t say where the next screen will pop up. If there is a purpose, a screen will be there eventually.

Image Sources:mdumlao98’s Flickr, Colourful Life 別”再”叫我阿姐 , 叫我Teresa’s Flickr, Engadgent/a>

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Opinions expressed on this blog are purely and personally those of myself, Sara Knee.
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