RFID: The Social Media of Tomorrow

Now while part of me is afraid of what RFID (Radio Frequency Identification) technology can do, a majority of me is excited. This, RFID, is the future, not augmented reality. It has all the buzz words of today such as traceability, social, public/personals personas, e-commerce and mobility. As a digital communicator, this is what I am looking forward to. Depending how early developers and marketers harness these RFID tools, it won’t be an invasion of privacy, but rather something completely intuitive and captivating.

Like the Internet and social media has affected all aspects of daily life, I believe RFID will begin to do the same. As of now the possibilities that RFID can contribute to communications, marketing and PR are so unfathomable, it might as well be labeled as sci-fi. So I’ll keep on dreaming.

Here is a video what a single swipe of an encoded RFID card can do.

Nearness from timo on Vimeo.

Discuss.

image source: Ti.Mo’s flickr