Do social media stats pay off?
I’ve been wondering about this a lot today.
What am I worth? Sure, if you were to sell my kidneys, that’s a pretty penny. In fact, I’m worth $2,033,200 dollars (according to here.)But, who cares about monetary value anymore? Let’s talk about pretend money. How can I figure out what I’m worth, or what people are worth in general?
I am all about social media. Duh. So in the way of social media, what makes me worth attention in a world where ideas are democratized, and my words are in the same unhyped place as someone with significance?
I have this awful/awesome tendency to quantify the unquantifiable. For example, I tried to graph out how close my boyfriend and I were over the years, to prove the trend that things will get better.
Let’s look at my numerical stats:
- 278 followers on Twitter
- 308 Channel views on YouTube
- 386 Friends on Facebook
- 103 RSS subscriptions (blogs I read)
- 94 connections on LinkedIn
- 3.8 GPA
- Creator and Contributor of BuyorDon’tBuy, a group blog.
- And this blog.
So? Does it even matter? Does this make me marketable? Do numbers, involvement of other people mean something? Now, it’s time for the exciting conclusion.
It depends. Some of those numbers are impressive compared to the less connected. They are unimpressive to heavy influencers. To me, eh, that makes sense for each of those locations. But would those numbers get me? Would I be invited to speak on panels? Write a blog post for a “real” blog? Write a book? Be considered an expert?
That’s the thing, advertisers/marketers/public relationists may think these numbers are worth a campaign. For what it’s worth, (ha) my numbers, your numbers, other people’s numbers can’t and don’t tell the whole story.
At least, it shows I am familiar with these spaces or at least dabble. It shows that I am interested in the spaces. And the words I write show that I am interested/interesting.
I don’t think, in most cases you can really just know who and what something is worth based on his/her/its web-reputation, or body mass. Although, I’ll continue trying to quantify my worth through numbers, any insights I learn will be worthless to many.
So I guess it ain’t all about the Benjamins, after all.
Image source: Polyfaze’s Flickr.

One Comment
But Sara for a company to invest in Social Media it needs to know what it’s getting back out – especially in these recessionary times. If they spend $2,000 on a PR firm and that PR firm gets them $3,000 of coverage (Ad rates) then that is a quantifiable (and profitable result) – having 3000 people look at your facebook page is harder to put a value on.
Mar 16th, 2009Add A Comment